8/1/2023 0 Comments Hfs gerd leonhard![]() Phil: So the theme of the conference is “Learning to Change in the robotic era”… what’s your view on how we humans must adapt with all the technological change occurring? Is it more about attitudes that skillsets? I haven’t met anybody yet who hasn’t had a strong reaction to the word “romance:” people either oppose it or aspire to it. Opposites attract, or as one of the interviewees for my book said: juxtaposing opposite poles make each of the poles more attractive. The term “Business Romantic” nailed the tension I had felt all my professional life, and since the book came out in 2015, it has proven to be provocative and fruitful. I had this epiphany: “Wow, I am a romantic!” In fact, I realized that romance had been the defining quality of my career-I just hadn’t been able to articulate it. ![]() As I was looking into the principles of meaning-making, I realized that they were all, in effect, romantic principles: keep the mystique, foster intimacy, embrace solitude, seek adventure, suffer (a little), and so on. Initially, I set out to write a book about meaning, and specifically the power of brands to serve as one of the few remaining arbiters of meaning in our societies. Tim Leberecht (Founder of The Business Romantic Society): Education-wise, my background is in the humanities and professionally, in marketing. So maybe you can give us some insight into how you have become a “Business Romantic.” Phil Fersht (CEO, HfS): Tim, we’re very excited to have you as one of our keynotes in New York. In advance of the summit, Tim was interviewed for HfS’ blog: He emphasized the importance of organizational transformation at human scale, with a particular focus on the emotional undercurrents of business decisions and interactions. He encouraged the 150 attendees – global operations leaders from Fortune 500 firms such as Google, KPMG, Deloitte, Swiss Re, or IBM as well as IT services, automation, Business Process Optimization firms such as Automation Anywhere, Accenture, Wipro, Genpact, or Sutherland – to think beyond the latest fad and devise automation strategies that do not lose sight of the overarching goal: human progress. In order to thrive and maintain our humanity in a robotic age, he argued, we must endure the tension between seemingly opposed ideas, embrace ambiguity, and foster purpose, intimacy, diversity, and passion. Intelligent automation and beautiful business, robots and romance: these are rather odd couples, but Tim made their very dichotomy the whole point of his keynote presentation at the FORA (Future of Operations in a Robotic Age) Summit hosted by analyst firm HfS Research in New York City on March 7-8, 2018. To follow along, you can download the slides Gerd used for his talk at gave the keynote at the FORA Summit by analyst firm HfS Research in New York City. An enviable roster of thought leaders filled the room, eager to dig into the major issues facing the industry.Ī highlight of the event was Gerd Leonhard, renowned futurist, author and humanist, who led off the general session on day 2 with a riveting keynote entitled: Human Ethics As An Evolutionary Compass The event featured a broad discussion of the future of services-including Intelligent Automation, Digital Trust, the As-a-Service Economy, Design Thinking, and Digital. In this edition, we go live to the Ritz-Carlton in White Plains, NY, where HfS held Cognition from September 14 – 16.
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